Flying Water Buffaloes and the Value of Intangible Cultural Heritage in Satun Province

This is a qualitative investigation to explore the value of buffalo kiting as an intangible cultural heritage for the local people of Satun Province, Thailand. Data was gathered from documentary review and field research in Satun. Twenty-five key informants involved in kiting in Satun provided information through in-depth interviews. The researchers also visited the area to conduct observations and hold focus group discussions. The results reveal that the value of buffalo kiting as an intangible cultural heritage is multifaceted and wide ranging. The most significant value of the kite culture recognized by local people was economic benefit, largely through an increase in cultural tourism opportunities.