The informal economy as a means of preserving intangible cultural heritage

The study aims to identify the place of intangible cultural heritage, particularly traditional knowledge in the informal economy. The ways of commercialization of intangible culture elements and possible threats to preserve their traditional value are analyzed. Cultural production and consumption can be framed within an industrial framework and that the goods and services produced and consumed can be treated as goods in the same way as any other goods produced in the economic system. The results obtained during the study allow recognizing the positive cross-cutting effect of the inclusion in the informal economy of the local population based on the use of traditional knowledge. First, improving the welfare of the population from the creation of goods and services of an ethnic nature, the relevance of which at the stage of cultural glocalization, is very high. Secondly, the use of traditional knowledge in natural life will preserve the axiological value of intangible heritage and will allow actualizing and promoting traditional culture. Third, ethnic diversity and the traditional culture of the local population as a cultural resource of the region can enhance territorial attractiveness and become the basis for economic development. The risks of damage to the cultural interests of the ethnos by bringing to the public (directly or indirectly) sophisticated information, on the strength of what, the commercialization of intangible culture should be accompanied by the involvement of specialists (lawyers, cultural experts, ethnographers, folklorists).