Use of AR interaction principles for product design research— Using China s Yunnan Pu er Tea Product Design as an Example

This research aims to prove the effectiveness and rationality of utilizing Augmented Reality (AR) in the product design of Yunnan Pu’er Tea, a Chinese Intangible Cultural Heritage.This research constructs three methods of information exchange utilizing AR technology based on existing Pu Er Tea product information; 1) AR static information exhibiting method 2) AR dynamic information exhibiting method 3) AR tactile interactive presentation exhibiting method.In conclusion,the new method allows better representation of the artistic value of intangible historical cultural heritage. This modernized method of passing down traditional cultural heritages allows better protection and universalization, as well as provide a platform for future AR informational exchange based product design.