Turismo e produção rural: análise da oferta de produtos e serviços de turismo no salvaguardo da identidade e do "saber-fazer" local

The main objective of this study is “to understand the effects of tourism flow in rural production companies, to the protection of the identities and local know-how”. Was established as the research problem: the tourism flow in rural production enterprises generates effects on the protection of the identities and local know-how? This exploratory and descriptive article has as its method researches in articles, dissertations, theses, and online documents. In addition, a multiple case study based on Yin (2010) with a semi-structured interview in two rural companies: Villa Don Pato, located in São Roque (São Paulo), producers of grapes and wines and, Anila, located in Fernandes Pinheiro (Paraná), producers of derives of the milk. Both companies use the tourism activities through their infrastructure for receiving visitors and tourists. Preliminary results indicate that the flow of visitors contributes to generates resources and continuing of the activities in companies.