Twisting and Tying Craft Innovation in China in Context of Intangible Cultural Heritage Experience

This study focuses on the current status of intangible cultural heritage craft experience activities and the needs of participants and instructors. Utilizing the double diamond model of thinking and SPSS data analysis, the research identifies the problems in disseminating traditional Chinese tie-dye craft experience activities. The primary issues highlighted include high experience difficulty, poor user experience, and low efficiency in disseminating craft culture. To address these issues, this study attempted to integrate and streamline the entire experience process from the perspective of full-process design, aiming to highlight the differentiation of experience activities in different regions and types of crafts. Furthermore, from the perspective of tool innovation, it proposed using modular tools to reduce craft difficulty and improve the success rate of the public in the experience process, thereby providing more possibilities for flexible creation for the audience. The goal is to expand the influence of traditional crafts and improve the economic benefits of intangible cultural heritage experience activities, promoting the revitalization and inheritance of China s traditional culture.