Tourism in Jammu - an amalgamation of cultural and heritage attractions.

India has significant potential to become a preferred tourist destination globally due to its rich and diverse cultural heritage as heritage tourism is identified as a major and growing market locally and internationally. Cultural and heritage tourism has a special place in India because of its past civilization as India has been considered the land of ancient history, heritage, and cultural. Tourism is the one of the world largest and the fastest growing industry, tourism is progressively offering a wide range of cultural heritage products, from visiting heritage monuments to discovering new unique ways of life. Indeed cultural heritage tourism is gaining importance in different states of India but still this special niche of tourism has not yet identified in Jammu region of J\&K state. Thus, the aim of this research study is to identify the actual position of cultural heritage tourism in Jammu region. The current study reveals that there are numerous tangible and intangible cultural heritage resources that are present in Jammu region. Further, this study aimed to bring the significance of cultural tourism in Jammu Region. Now a day, Tourism is the one of the major social and economic phenomenon. Tourism has reside in both the develop industries and less developed countries of the world and became an important and basic element of their development plan, which need proper planning and policy management for their sustainable growth. In the presence of these resources it is clear that Jammu region has a huge potential to be developed and promoted as a cultural heritage tourism destination. Whenever tourism activities fosters at any destination it leads to several economic and socioeconomic impacts. This has been noticed in this work that tourism has both positive and negative economic and socioeconomic impacts as far as study area is concerned. Further, potential of Jammu as cultural tourism destination and analyzing the socio-economic impacts of tourism in Jammu region this study also entails different suggestions regarding the promotion, development, and conservation of cultural heritage resources in Jammu region.