SWOT Analysis on the Development of Henan s Creative Industry from the Perspective of Intangible Cultural Heritage

The intangible cultural heritage resources of Henan province have a long history and profound background, which have been widely recognized and enchanted, but also possess an incalculable market value space. From the perspective of intangible cultural heritage as well as the contribution from Henan s creative industry added value to the economic development of the province, however, its overall development level is still low and does not fit well the status of the province in cultural resources, so that the due strength in cultural resources is not exerted fundamentally. In this paper, the current situation of Henan s creative industry is systematically analyzed and comprehensively judged from the perspective of intangible cultural heritage through introducing the SWOT (S - strength; W - weakness; O - opportunity; T - threat) analysis extensively and strategically adopted by the modern western countries, to help relevant cultural enterprises recognize clearly the current situation in competition and take measures for constant development and expansion.