01405nas a2200121   4500000000100000008004100001100001600042245011900058300001200177490000700189520107300196020001401269                                       d1 aMengmei Liu00aSWOT Analysis on the Development of Henan s Creative Industry from the Perspective of Intangible Cultural Heritage  a252-2550 v723 aThe intangible cultural heritage resources of Henan province have a long history and profound background, which have been widely recognized and enchanted, but also possess an incalculable market value space. From the perspective of intangible cultural heritage as well as the contribution from Henan s creative industry added value to the economic development of the province, however, its overall development level is still low and does not fit well the status of the province in cultural resources, so that the due strength in cultural resources is not exerted fundamentally. In this paper, the current situation of Henan s creative industry is systematically analyzed and comprehensively judged from the perspective of intangible cultural heritage through introducing the SWOT (S - strength; W - weakness; O - opportunity; T - threat) analysis extensively and strategically adopted by the modern western countries, to help relevant cultural enterprises recognize clearly the current situation in competition and take measures for constant development and expansion.  a2160-1070