An Analysis of Non-Material Cultural Heritage "Kaifeng Embroidery" Industry's Present Situation and Development Countermeasures

Kaifeng embroidery is a representative embroidery in Kaifeng area and even the entire central plains. Kaifeng embroidery industry has made great progress in continuous exploration. Based on intangible cultural heritage Kaifeng embroidery, this paper expounds the Kaifeng embroidery industry's development present situation, analyzes the advantages and disadvantages of Kaifeng embroidery industry, and sums up the thinking and strategy of innovation and development.