Research on Visual Design of Tibetan Medicine Mud Mask Based on HTML5 Technology — Taking Tibetan Medicine Mud Mask as an Example

The rapidly developing new media technology and revolutionary communication technology have provided more effective communication methods for inheriting and protecting intangible cultural heritage. HTML5 technology is widely favored for its portability and strong interaction. The intangible cultural heritage spread by words and deeds in the past has made a new breakthrough in this era of digital informatization. The Tibetan medicine mud mask is used as the research object in this paper. It is a kind of intangible cultural heritage originated from the era of Songzan Ganbu and Princess Wencheng more than 1,300 years ago. It is a Buddha statue made of clay together with precious raw materials such as Tibetan medicine, spices and gemstones. It has been regarded as a sacred object because of its beautiful wishes and its own medical effects. As an outstanding representative of Tibetan culture, Tibetan folk arts and crafts, religious culture and Tibetan medicine culture, it reflects the moral concept, philosophical thought, aesthetic psychology, rich imagination and creativity of this nation, but it is facing difficulties in protection and dissemination. In this paper, the Tibetan medicine mud mask is reproduced, displayed and promoted in the form of HTML5 interactive page through a series of processes such as investigation, text combing, content mining and design, and transformed from oral, text to image as well as from static to dynamic. Hence, this paper is helpful for the protection and dissemination of Tibetan medicine mud mask, and of far-reaching significance for the promotion of national culture and the expansion of cultural diversity. The article is divided into the following three parts: 1. From the perspective of cultural heritage protection Tibetan medicine mud mask; This paper is structured into three parts. 1) Tibetan medicine mud mask from the perspective of cultural heritage protection; 2) The path and typical case analysis and logical structure of intangible cultural heritage digital communication, including basic information, product function, use driving force, advantages, characteristics, disadvantages, etc.; 3) Mud mask design based on HTML5, including positioning, aesthetic characteristics, interaction design, etc.