Research on Transformation Path of Intangible Cultural Heritage into Animation Tourism Products

With the rise of China s international status recently, China pays more attention to the cultural construction in addition to the economic construction. The conservation and tourism development problem of intangible cultural heritage draws attention of people from all walks of life. To realize the conservation and development of intangible cultural heritage, the best way is to realize the carrier of cultural heritage and one of the main methods is to transform it into the animation tourism products. Considering the current situation of China s intangible cultural heritage conservation, the necessity of transforming the intangible cultural heritage into the animation tourism products is described and the relevant strategy is presented in this paper, hoping to provide enlightenment to China s intangible cultural heritage conservation.