Protection and Inheritance of China Sports Intangible Culture Heritage in the Context of Cultural Globalization

This article focuses on how to resolve the conflict between the unitarianism of globalization and the diversity of the intangible cultural heritage and the conflict between cultural globalization and cultural nationalism. Cultural globalization not only promotes the exchanges between various cultures but also escalates their conflicts. It takes a double-edged sword role in China s cultural heritage and inheritance of sports. Some possible suggestions are provided: to enhance national and cultural awareness and expand external communication channels to promote cross-cultural exchange, strengthening the protection of cultural space, and enhancing the protection of the intangible cultural heritage of sports and self-development capability. In the surging tide of globalization, China should take the initiative in protecting her own intangible cultural heritage and take the advantage of globalization to introduce the nation s cultural treasures to the world.