Management of cultural resources in medimurje county

Culture has always been one of the main motives of tourist movements, thus cultural tourism plays a significant role in most of the tourist destinations that have the resources for its development. Development of cultural tourism is based on tangible and intangible cultural heritage and cultural events for tourism promotion.In Medimurje there are many resources for the development of cultural tourism, however, analysis of past development shows that they have not been sufficiently put into the function of tourism. By putting the tangible and intangible cultural heritage in function of tourism, ie. linking activities of culture and tourism, Medimurje gains great potential to become a competitive destination for cultural tourism in continental Croatia.Working on the development and promotion of cultural tourism, it is necessary to take into account sustainable development, which means that tourism should not lead to the destruction of cultural property, but must contribute to the protection and preservation of tangible and intangible cultural heritage, as only preserved and quality product of cultural tourism can to be competitive in the tourism market. Cultural tourism in Medimurje can be controlled on the basis of compatible principles of sustainable development: environmental, socio-cultural, technological and economic principles that should be incorporated into all development plans of the County.