Merrilees, B., Miller, D., Ge, G. L., & Tam, C. C. C. (2018). Asian city brand meaning: a Hong Kong perspective. Journal Of Brand Management, 25, 14-26. https://doi.org/10.1057/s41262-017-0073-1(Original work published jan)
Bill Merrilees Dale Miller Gloria Ge Charles TamBrand associations Brands that do good City brand meaning City branding Intangible cultural heritage Survey translation