Rashid, I. M. A., Kamaruddin, N. S., Hassan, S., Samah, I. H. A., & Radzi, W. N. W. M. (2020). The importance of the intangible heritage as brand image of UNESCO: A case study from heritage sites (Penang, Malaysia). International Journal Of Scientific And Technology Research, 9, 1887-1890. Recuperado de https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082537623&partnerID=40&md5=4ee5c5e0aaec02ff2938e9e361f22fcb
I.M.A. Rashid N.S. Kamaruddin S. Hassan I.H.A. Samah W.N.W. RadziUNESCO intangible heritage Malaysia Penang Brand image Behavior theory Brand image theory
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