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Siow-Kian Tan Siow-Hooi Tan Yon-Sin Kok Shay-Wei Chooncultural heritage Sustainability heritage tourism World heritage site heritage tourism sense of place Malaysia sense of place Place attachment West Malaysia Australia Creativity Awareness Georgetown [Queensland] Melaka Person-place bonding Queensland World Heritage Sites (WHSs)
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I.M.A. Rashid N.S. Kamaruddin S. Hassan I.H.A. Samah W.N.W. RadziUNESCO intangible heritage Malaysia Penang Brand image Behavior theory Brand image theory
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