Hu, X., Au, N., & Xia, R. The Impact of Mobile Augmented Reality on the Purchase Intention of Intangible Cultural Heritage Handicrafts. https://doi.org/10.1080/19388160.2024.2312974
X. Hu N. Au R. XiaBrand CUSTOMER ENGAGEMENT E-commerce Innovation Interactivity Intangible cultural heritage handicraft Perceived authenticity PHYSICAL SURROUNDINGS Tourism value co-creation VIRTUAL-REALITY Interactivity Mobile Augmented Reality Purchase intention value co-creation
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Zhang, M., Guo, X., Guo, X., & Jolibert, A. Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type. Asia Pacific Journal Of Marketing And Logistics, 19. https://doi.org/10.1108/APJML-11-2021-0831
Mengxia Zhang Xixuan Guo Xiaoling Guo Alain JolibertConsumer knowledge cultural identity Handicraft Intangible cultural heritage products (ICHP) Perceived scarcity Purchase intention
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