Hu, X., Au, N., & Xia, R. The Impact of Mobile Augmented Reality on the Purchase Intention of Intangible Cultural Heritage Handicrafts. https://doi.org/10.1080/19388160.2024.2312974
X. Hu N. Au R. XiaBrand CUSTOMER ENGAGEMENT E-commerce Innovation Interactivity Intangible cultural heritage handicraft Perceived authenticity PHYSICAL SURROUNDINGS Tourism value co-creation VIRTUAL-REALITY Interactivity Mobile Augmented Reality Purchase intention value co-creation