Nombre
Yannan
Apellidos
Zhang
Zhang, B., & Zhang, Y. Understanding viewers purchase of intangible cultural heritage (ICH) products: a perspective of the Means-End Chain (MEC) framework. 12. https://doi.org/10.1057/s41599-025-05192-1
Bo Zhang Yannan Zhang
Ver
Zhang, B., & Zhang, Y. Exploring knowledge sharing intention of digitalization of rural intangible cultural heritage (DRICH): Integrating stimulus-organism-response (SOR) theory and social exchange theory (SET). 20. https://doi.org/10.1371/journal.pone.0325892
Bo Zhang Yannan Zhangadult Female Humans Information dissemination Intention Knowledge male Middle Aged rural population Surveys and Questionnaires Trust Young Adult adult article BEHAVIOR cultural anthropology cultural identity Digitalization Female human Information dissemination Inheritance Knowledge male Middle Aged open access publishing outcome expectation questionnaire reward rural population self concept stimulus Theoretical model theory trust young adult
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