Nombre
Xiaoling
Apellidos
Guo
Zhang, M., Guo, X., Guo, X., & Jolibert, A. Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type. Asia Pacific Journal Of Marketing And Logistics, 19. https://doi.org/10.1108/APJML-11-2021-0831
Mengxia Zhang Xixuan Guo Xiaoling Guo Alain JolibertConsumer knowledge cultural identity Handicraft Intangible cultural heritage products (ICHP) Perceived scarcity Purchase intention