Farsani, N. T., Zeinali, H., & Moaiednia, M. Food heritage and promoting herbal medicine-based niche tourism in Isfahan, Iran. 13, 77-87. https://doi.org/10.1080/1743873X.2016.1263307 Neda Farsani Hossein Zeinali Maedeh MoaiedniaEducational tourism Iran Food Tourism intangible heritage medicinal plants traditional medicine