Zhong, Y., Tang, S., & Lan, M. (2023). Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts. Sustainability, 15(7). https://doi.org/10.3390/su15075878(Original work published 0 B.C.E.)
Y. Zhong S. Tang M. LanMarketing research work grounded theory policy analysis civilization cultural tradition policy implementation China brand model branding traditional craft inheritance