Nombre
Yanbing
Apellidos
Guo
Guo, Y., Cao, Z., & Zhu, Z. (2022). The influence of ICH-narrator/self-congruity on tourist s purchase intention of intangible cultural heritage products in a narrative context. Journal Of Hospitality And Tourism Management, 52, 151-160. https://doi.org/10.1016/j.jhtm.2022.06.011 (Original work published sep)
Yanbing Guo Zhe Cao Zhuanfa ZhuIntangible cultural heritage Brand identity Narrative transportation Purchase intention Self-congruity