Qiu, Q., Zheng, T., Xiang, Z., & Zhang, M. Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention. 12. https://doi.org/10.3390/su12010132
Qihang Qiu Tianxiang Zheng Zheng Xiang Mu ZhangAttitude Intangible cultural heritage path analysis Tourism intention value cognition Zhejiang cognition cultural heritage heritage tourism Marketing path analysis perception tourism development