Zhang, G., Chen, X., Law, R., & Zhang, M. Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention. 12, 1-17. https://doi.org/10.3390/su12219199
Gege Zhang Xiaoyuan Chen Rob Law Mu ZhangConsumption intention cultural identity Intangible cultural heritage tourism Sustainable development theory of planned behavior consumption behavior cultural heritage Economic analysis heritage tourism Marketing perception questionnaire survey Sustainability tourism development tourist behavior tourist destination