Cultural tourism: the partnership between tourism and cultural heritage management.

This book provides professionals and students in the fields of tourism and cultural heritage management with a better understanding of their own and each other s roles in the partnership between the two fields. Topics covered include: the challenges in achieving sustainable cultural tourism; tangible and intangible heritage; cultural tourism products; the cultural tourism market (i.e., the cultural tourists); assessing, auditing and planning of heritage assets; marketing of cultural tourism; and the presentation and management of heritage assets. The book has 14 chapters and a subject index.