Creative product design of intangible cultural heritage of yi nationality based on QFD -TRIZ

In order to inherit the intangible cultural heritage of Yi nationality and enhance the added value of the local cultural tourism products, this paper combines QFD and TRIZ to carry out research on the creative product design of intangible cultural heritage of Yi nationality. Firstly, draw technical conflicts by analyzing user needs and product technical requirements with QFD. Secondly, describe it as a standard problem using TRIZ theory, and a reasonable solution to cultural and creative product design is obtained by querying the contradiction matrix table. Finally, through design demonstration, the integration of QFD and TRIZ provides an effective and scientific method for creative product design of intangible cultural heritage of Yi nationality, and new research idea for innovative design of cultural and creative products.