Analysis of the content emission level in the twitter's official accounts of flamenco artists

Flamenco has been recognized as an Intangible Cultural Heritage of Humanity by UNESCO. This investigation analyses the differences in the publication of content in the Twitter's official accounts of 16 recognized flamenco artists. The methodological techniques are observation and content analysis, and trying to find out the degree of use of the different content categories according to each issuer analyzed. The results obtained in the study, help for the strategic management of the artists in the digital communication. It shows differences in the content emission level by the responsible of the official Twitter's accounts of the flamenco artists selected in the case of study.