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Yang Zhang Timothy Leecultural heritage Marketing Tourism tourism development tourism management
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Zhang, T., Wen, H., & Li, X. (2019). A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam. Sustainability, 11. https://doi.org/10.3390/su11010108 (Original work published jan)
Tao Zhang Huijun Wen Xi LiCool authenticity Heritage sporting event Hot authenticity Loyalty Naadam Nei Monggol Satisfaction cultural heritage Economic development heritage tourism Life satisfaction Marketing numerical model questionnaire survey sports facility tourism development tourist attraction tourist behavior
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