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C. Qu T. Zhao W. Ding5G technology Advanced Analytics Big data Brand communication creative industries Data privacy Digital museum Environment modeling Harmonious development Heritage sites Holographic image Image enhancement Immersive Information communication Innovative technology Intangible Heritage Culture (IHC) Intangible cultural heritage Intangible cultural heritages Intellectual property Intellectual property rights Intelligent media technology Interactive narrative spaces Internet of things Laws and legislation Literature reviews machine learning Media technology Model-based OPC Narrative environment Pseudo-environment Soft power Sustainable development Two ways User experience