Chen, Z. ., King, B. ., & Suntikul, W. . (2020). Co-creation of value for cultural festivals: behind the scenes in Macau. Tourism Recreation Research, 45, 430-444. https://doi.org/10.1080/02508281.2020.1737793 (Original work published 2025)
Zhaoyu Chen Brian King Wantanee SuntikulMacau Traditional festivals festival experience stakeholders value co-creation