%0 Conference Paper %K Artificial Intelligence Technology %K Artificial intelligence %K Artificial intelligence technologies %K Behavioral research %K Brand Value %K Brand awareness %K Brand values %K Creatives %K Cultural and Creative Tourism Product Design %K Cultural and creative tourism product design %K Current situation %K Design strategies %K Grass Cloth Embroidery %K Grass cloth embroidery %K Intangible cultural heritages %K Product design %K Research models %K Textile printing %D 2021 %G English %I Institute of Electrical and Electronics Engineers Inc. %P 160-167 %R 10.1109/FoNeS-AIoT54873.2021.00042 %T Cultural and Creative Tourism Product Design Strategies to Enhance the Brand Value of Intangible Cultural Heritage under Artificial Intelligence Technology: Focused on Grass Cloth Embroidery Example %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129642925&doi=10.1109%2fFoNeS-AIoT54873.2021.00042&partnerID=40&md5=f3bf27ba8d16ceffdf389ad175e4feb1 %2 Proc. - Int. Conf. Forthcom. Networks Sustain. AIoT Era, FoNeS-AIoT %@ 9781665410915 (ISBN)