%0 Magazine Article
%K Iran
%K Authenticity
%K destination branding
%K Innovation
%K transformation power
%D 2019
%G English
%I Emerald Group Holdings Ltd.
%P 207-220
%R 10.1108/S2042-144320190000010013
%T Authenticity and innovation: the future of tourism in Iran
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134157262&doi=10.1108%2fS2042-144320190000010013&partnerID=40&md5=0f4f78b063adb22a2f88c3e29f92b6cd
%V 10
%1 Bridging Tourism Theory and Practice
%2 Experiencing Persian Heritage: Perspectives And Challenges
%@ 20421443 (ISSN)