%0 Journal Article
%K UNESCO
%K intangible heritage
%K Malaysia
%K Penang
%K Brand image
%K Behavior theory
%K Brand image theory
%B International Journal of Scientific and Technology Research
%D 2020
%G English
%P 1887-1890
%T The importance of the intangible heritage as brand image of UNESCO: A case study from heritage sites (Penang, Malaysia)
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082537623&partnerID=40&md5=4ee5c5e0aaec02ff2938e9e361f22fcb
%V 9