%0 Journal Article %K Collection %K Intangible cultural heritage %K museum %K University brand %K University heritage %P 2-3 %R 10.5817/MuB2020-2-1 %T University heritage as an instrument for the development of the university brand %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102434125&doi=10.5817%2fMuB2020-2-1&partnerID=40&md5=778cdb4ac61c867178cdcfc3ac8e12be %V 9