%0 Journal Article
%K China
%K brand model
%K branding
%K civilization
%K cultural tradition
%K grounded theory
%K Marketing
%K policy analysis
%K policy implementation
%K research work
%K traditional craft inheritance
%R 10.3390/su15075878
%T Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152666294&doi=10.3390%2fsu15075878&partnerID=40&md5=f9a9c1329974757d62f84777626446ce
%V 15