%0 Edited Book %K Communication effect %K Communication effects %K Effective transmission %K Human engineering %K Image communication systems %K Intangible cultural heritage %K Intangible cultural heritages %K Mobile short videos %K New media %K qualitative analysis %K Theoretical modeling %K Tik Tok %K Video transmissions %I Springer %R 10.1007/978-3-030-51626-0_35 %T Research on the Influencing Factors of the Communication Effect of Tik Tok Short Videos About Intangible Cultural Heritage %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088590750&doi=10.1007%2f978-3-030-51626-0_35&partnerID=40&md5=d8c2e024d9a9aebdc0c9d5d408719ed4 %V 1218 AISC %1 AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020 %@ 21945357 (ISSN); 9783030516253 (ISBN)