%0 Journal Article %P 5029-5048 %R 10.61091/jcmcc127b-280 %T Research on Cultural Construction of Spring Festival Gala Mascot Using Intelligent Computing Model - Brand Innovation and Communication Path of Chinese Intangible Cultural Heritage %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-105004195293&doi=10.61091%2fjcmcc127b-280&partnerID=40&md5=55b8159f8443b645884bbb7b2ecfcf5e %V 127 b