%0 Journal Article %K Cultural tourism %K Intangible cultural heritage %K Preservation %K Safeguarding %K Tourism product %P 59-70 %T Protection for intangible cultural heritage as a viable tourist product: Malaysia as a case study %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043783280&partnerID=40&md5=43b8d323f224b6919a07d2c22cdbbd8e %V 20