TY - SER
KW - Communication design
KW - Computer science
KW - Computers
KW - Experience communication
KW - Fundamental design
KW - H5 game
KW - Human computer interaction
KW - Intangible cultural heritages
KW - Interaction design
KW - Material cultures
KW - Present stage
KW - Shanghai Style Lacquerware
KW - Storage protection
KW - User groups
AU - S. Wang
AU - R. Fu
AB - The lacquer craft of Shanghai Style Lacquerware has been listed as the intangible cultural heritage of Shanghai since 2013. However, Shanghai Style Lacquerware falls into a solid storage protection barrier at the present stage. As the influential non-material culture, it wins certain market recognition but lacks a perpetual attraction to the young audience. Based on this problem, this paper conducts propagation and promotion for Shanghai Style Lacquerware in the form of H5 game, and carries out design and research from the angle of experience communication. It is expected that this study could further expand the core user group and promote the appeal of the brand, as well as provide a fundamental design paradigm and effective reference for the transmission of intangible cultural heritage.
C1 - 22nd International Conference on Human-Computer Interaction, HCII 2020
DO - 10.1007/978-3-030-50732-9_44
N1 - Journal Abbreviation: Commun. Comput. Info. Sci. Pages: 335 Publication Title: Commun. Comput. Info. Sci.
N2 - The lacquer craft of Shanghai Style Lacquerware has been listed as the intangible cultural heritage of Shanghai since 2013. However, Shanghai Style Lacquerware falls into a solid storage protection barrier at the present stage. As the influential non-material culture, it wins certain market recognition but lacks a perpetual attraction to the young audience. Based on this problem, this paper conducts propagation and promotion for Shanghai Style Lacquerware in the form of H5 game, and carries out design and research from the angle of experience communication. It is expected that this study could further expand the core user group and promote the appeal of the brand, as well as provide a fundamental design paradigm and effective reference for the transmission of intangible cultural heritage.
PB - Springer
SN - 18650929 (ISSN); 9783030507312 (ISBN)
TI - Experience Communication Design of Intangible Cultural Heritage Shanghai Style Lacquerware Brand Based on H5 Game
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088746882&doi=10.1007%2f978-3-030-50732-9_44&partnerID=40&md5=e33a24e6e947de1502f9559e991912f4
VL - 1226 CCIS
ER -