TY - JOUR AU - N. Marujo AB - Intangible cultural heritage is related to the cultural creation (know-how and know-how to do) of a community. It is passed on from generation to generation, especially through cultural and historical heritage. Creative tourism is, in a way, based on intangible cultural heritage. The main objective of this article is to describe the creative cultural activity sock dolls offered by the Saidas de Mestre project of MARCA-ADL (Local Development Association). To achieve the objective, a qualitative methodology based on non-participant observation was followed. The results showed that the activity allows for a memorable educational experience for the participants. BT - Tourism and Hospitality International Journal M1 - 1 N2 - Intangible cultural heritage is related to the cultural creation (know-how and know-how to do) of a community. It is passed on from generation to generation, especially through cultural and historical heritage. Creative tourism is, in a way, based on intangible cultural heritage. The main objective of this article is to describe the creative cultural activity sock dolls offered by the Saidas de Mestre project of MARCA-ADL (Local Development Association). To achieve the objective, a qualitative methodology based on non-participant observation was followed. The results showed that the activity allows for a memorable educational experience for the participants. PY - 2022 SP - 65 EP - 76 T2 - Tourism and Hospitality International Journal TI - Creative tourism and intangible heritage in the Alentejo: the case of the sock doll . VL - 19 ER -