TY - CPAPER KW - Business modeling KW - Clothing design KW - Flow control KW - High potential KW - Manufacture KW - Sustainability principles KW - Sustainable development KW - Sustainable principles KW - Textile printing AU - C. Fernandes AU - A.C. Broega AB - The great challenge of this century is the creation of new models of fashion business with sustainable principles. So, intends to present in this paper the process that gave rise to a set of differentiated clothing designs. Through the relationship of a set of concepts more or less interconnected, which bring together sustainability principles of social and cultural, besides the environmental dimension, exploring the cultural and intangible heritage of embroidery of Guimarães. The Guimarães embroidery reflects the culture of a people and has a high potential for innovation, from both technical and aesthetic point of view, in the sense of a more contemporary reading. C2 - Chall. Technol. Innov.: Agenda Future - Proc. Int. Conf. Sustain. Smart Manuf. DO - 10.1201/9781315198101-81 LA - English N1 - Journal Abbreviation: Chall. Technol. Innov.: Agenda Future - Proc. Int. Conf. Sustain. Smart Manuf. N2 - The great challenge of this century is the creation of new models of fashion business with sustainable principles. So, intends to present in this paper the process that gave rise to a set of differentiated clothing designs. Through the relationship of a set of concepts more or less interconnected, which bring together sustainability principles of social and cultural, besides the environmental dimension, exploring the cultural and intangible heritage of embroidery of Guimarães. The Guimarães embroidery reflects the culture of a people and has a high potential for innovation, from both technical and aesthetic point of view, in the sense of a more contemporary reading. PB - CRC Press/Balkema PY - 2017 SN - 9781138713741 (ISBN) SP - 405 EP - 410 TI - Creating a business model from the traditional to global fashion: Guimarães embroidery UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85034627128&doi=10.1201%2f9781315198101-81&partnerID=40&md5=0c844e68bd812368d7a7b4e0e3e0a0fd ER -