TY - JOUR KW - Intangible cultural heritage KW - UNESCO KW - commercialization KW - heritage regimes KW - normative conundrums AU - Chiara Bortolotto AB - In aligning its priorities around the Sustainable Development Goals, UNESCO officially acknowledges the need to reconcile the market and heritage. Yet inscriptions of commercial practices on the Intangible Cultural Heritage lists are qualified as ‘traumatic’ by actors that design normative principles for ‘good’ heritage governance. Based on ethnographic observations of the meetings of the governing bodies of the Convention for the Safeguarding of the Intangible Cultural Heritage, I analyse the controversies generated by the ‘risks of over-commercialization’, shedding light on the disputed entanglements between ICH and the market. In exploring the notion of ‘commercialization without over-commercialization’ meant to resolve the tension between heritage and the market, I highlight how ‘over-commercialization’ refers to notions of ‘misappropriation’ and ‘decontextualization’ and the ways it, therefore, intersects with the logics of Intellectual Property. This allows to elucidate a constitutive ambiguity in the implementation of the Convention, torn between the rationalities of heritage and property regimes. BT - International Journal of Heritage Studies DA - sep DO - 10.1080/13527258.2020.1858441 LA - English M1 - 9 N1 - Publisher: Routledge N2 - In aligning its priorities around the Sustainable Development Goals, UNESCO officially acknowledges the need to reconcile the market and heritage. Yet inscriptions of commercial practices on the Intangible Cultural Heritage lists are qualified as ‘traumatic’ by actors that design normative principles for ‘good’ heritage governance. Based on ethnographic observations of the meetings of the governing bodies of the Convention for the Safeguarding of the Intangible Cultural Heritage, I analyse the controversies generated by the ‘risks of over-commercialization’, shedding light on the disputed entanglements between ICH and the market. In exploring the notion of ‘commercialization without over-commercialization’ meant to resolve the tension between heritage and the market, I highlight how ‘over-commercialization’ refers to notions of ‘misappropriation’ and ‘decontextualization’ and the ways it, therefore, intersects with the logics of Intellectual Property. This allows to elucidate a constitutive ambiguity in the implementation of the Convention, torn between the rationalities of heritage and property regimes. PY - 2021 SP - 857 EP - 868 T2 - International Journal of Heritage Studies TI - Commercialization without over-commercialization: normative conundrums across heritage rationalities UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097894083&doi=10.1080%2f13527258.2020.1858441&partnerID=40&md5=af1fda99059713c010c657dcaf90daec VL - 27 SN - 13527258 (ISSN) ER -