TY - JOUR
KW - Cool authenticity
KW - Heritage sporting event
KW - Hot authenticity
KW - Loyalty
KW - Naadam
KW - Nei Monggol
KW - Satisfaction
KW - cultural heritage
KW - Economic development
KW - heritage tourism
KW - Life satisfaction
KW - Marketing
KW - numerical model
KW - questionnaire survey
KW - sports facility
KW - tourism development
KW - tourist attraction
KW - tourist behavior
AU - Tao Zhang
AU - Huijun Wen
AU - Xi Li
AB - As one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates "cool" and "hot" factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products-the direct expression of commodification-is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.
BT - Sustainability
DA - jan
DO - 10.3390/su11010108
LA - English
M1 - 1
N1 - Publisher: MDPI
N2 - As one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates "cool" and "hot" factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products-the direct expression of commodification-is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.
PY - 2019
T2 - Sustainability
TI - A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059141699&doi=10.3390%2fsu11010108&partnerID=40&md5=b4cde46041288e115c550bc744b445ae
VL - 11
SN - 20711050 (ISSN)
ER -