TY - JOUR KW - Gugak KW - Joseon Pop KW - K-Heung KW - Korea KW - Leenalchi AU - J. Clark AB - In 2021, the South Korean government launched its Digital New Deal with the aim of transforming society through science and technology and, later that year, announced the creation of the National Metaverse Alliance, charged with building a unified national virtual reality (VR) and augmented reality (AR) platform. As 5G technology becomes the norm in South Korea, we may soon find the proscenium stage replaced by immersive digital experiences that transcend time and space in the “metaverse.” This article describes some of the points at which gugak is currently intersecting with emerging technologies and contemplates the future effects of these encounters on the country’s intangible heritage and traditional music aesthetics. BT - Asian-European Music Research Journal DO - 10.30819/aemr.9-3 LA - English N1 - Publisher: Logos Verlag Berlin GmbH N2 - In 2021, the South Korean government launched its Digital New Deal with the aim of transforming society through science and technology and, later that year, announced the creation of the National Metaverse Alliance, charged with building a unified national virtual reality (VR) and augmented reality (AR) platform. As 5G technology becomes the norm in South Korea, we may soon find the proscenium stage replaced by immersive digital experiences that transcend time and space in the “metaverse.” This article describes some of the points at which gugak is currently intersecting with emerging technologies and contemplates the future effects of these encounters on the country’s intangible heritage and traditional music aesthetics. PY - 2022 SP - 27 EP - 54 T2 - Asian-European Music Research Journal TI - “A Tiger’s Coming Down”: Gugak in the Metaverse UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135442630&doi=10.30819%2faemr.9-3&partnerID=40&md5=01155552a8aed19caa50351204f70afc VL - 9 SN - 27012689 (ISSN) ER -