TY - JOUR
AU - Marcelo Miguel
AU - Rogerio da Silveira
AU - Rosa da Costa
AU - Vitorino Freire
AB - This article emphasizes the crafts of women artisans of the Goiabeiras Association of Paneleiras, Espirito Santo State, Brazil. The objective of the research is to evaluate the satisfaction of tourists, buyers of pots and clay products, in relation to the quality of the service performed by the artisans in the shed of the Paneleiras association in Goiabeiras, in the city of Vitoria, Brazil. The methodology of this study has a descriptive and qualitative character, based on a readaptation of the theoretical-methodological approach Servqual. The results obtained suggest that the attributes of quality in services are delineated primarily by empathic and tangible facets. At the end, the sociocultural, market and academic implications of the results obtained in this multifactorial territory of contrasts are discussed.
BT - Revista Tecnologia e Sociedade
DA - dec
DO - 10.3895/rts.v15n38.8162
M1 - 38
N2 - This article emphasizes the crafts of women artisans of the Goiabeiras Association of Paneleiras, Espirito Santo State, Brazil. The objective of the research is to evaluate the satisfaction of tourists, buyers of pots and clay products, in relation to the quality of the service performed by the artisans in the shed of the Paneleiras association in Goiabeiras, in the city of Vitoria, Brazil. The methodology of this study has a descriptive and qualitative character, based on a readaptation of the theoretical-methodological approach Servqual. The results obtained suggest that the attributes of quality in services are delineated primarily by empathic and tangible facets. At the end, the sociocultural, market and academic implications of the results obtained in this multifactorial territory of contrasts are discussed.
PY - 2019
SP - 173
EP - 194
T2 - Revista Tecnologia e Sociedade
TI - Visibility of Female Artisanal Work in Goiabeiras, city of Vitoria, Brazil: Realities, Challenges and Trends
VL - 15
SN - 1809-0044
ER -