TY - JOUR
KW - Bolivia
KW - Emotional perception
KW - heritage tourism
KW - Intangible heritage of humanity
KW - Oruro Carnival
KW - Tourism valuation
AU - Jesus Claudio Perez-Galvez
AU - Gema Gomez-Casero
AU - Juan Tito
AU - Carol Jara Alba
AB - Purpose: The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. Design/methodology/approach: To achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria et al. (2003), based on the emotional perception of the visitor in relation to the heritage they visit. Findings: Four types of tourists are thus identified: alternative, cultural, emotional and patrimonial. Likewise, the research includes an assessment of the most relevant tourist attributes linked to the Oruro Carnival, which is much more positive among international tourists with greater cultural motivation and emotional bonding. Originality/value: The principal originality factor and innovation is analysing the cultural motivations and the emotional perception of the visitor in relation to the heritage they visit.
DO - 10.1108/IJEFM-02-2019-0013
M1 - 2
N1 - Publisher: Emerald Group Holdings Ltd.
N2 - Purpose: The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. Design/methodology/approach: To achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria et al. (2003), based on the emotional perception of the visitor in relation to the heritage they visit. Findings: Four types of tourists are thus identified: alternative, cultural, emotional and patrimonial. Likewise, the research includes an assessment of the most relevant tourist attributes linked to the Oruro Carnival, which is much more positive among international tourists with greater cultural motivation and emotional bonding. Originality/value: The principal originality factor and innovation is analysing the cultural motivations and the emotional perception of the visitor in relation to the heritage they visit.
SP - 81
EP - 94
TI - Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070373332&doi=10.1108%2fIJEFM-02-2019-0013&partnerID=40&md5=006d4b2d5076fa7b8ca8d317df29d0cf
VL - 10
SN - 17582954 (ISSN)
ER -