TY - SER
KW - AR application
KW - AR technology
KW - Advanced Analytics
KW - Big data
KW - Broad application
KW - Current situation
KW - ITS applications
KW - Intangible cultural heritages
KW - Interactive experience
KW - Internet of things
KW - machine learning
KW - Needs analysis
KW - Packaging
KW - Packaging design
KW - Packaging designs
KW - Privacy by design
KW - Protection strategy
KW - Tea
KW - Ya’an Tibetan tea
AU - J. He
AU - L. Zhang
AU - X. Jiang
AB - Purpose Based on the current situation of packaging design of Ya’an Tibetan tea, this paper explores its application needs of AR technology. Method. According to the statistics of the existing packaging design data of Ya’an Tibetan tea, this paper analyzes the production protection strategy of intangible cultural heritage, the image building of regional public brands and the urgent need for consumption upgrading. Then it discusses the necessity of AR in the packaging design of Ya’an Tibetan tea. Result. The intervention of AR provides a new design direction for its packaging design. Conclusion. AR packaging design can expand the layout space of traditional packaging, enhance the interactive experience, strengthen consumer brand memory, etc., with broad application prospects.
C1 - International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy, SPIoT 2020
DO - 10.1007/978-3-030-62743-0_109
N1 - Journal Abbreviation: Adv. Intell. Sys. Comput. Pages: 771 Publication Title: Adv. Intell. Sys. Comput.
N2 - Purpose Based on the current situation of packaging design of Ya’an Tibetan tea, this paper explores its application needs of AR technology. Method. According to the statistics of the existing packaging design data of Ya’an Tibetan tea, this paper analyzes the production protection strategy of intangible cultural heritage, the image building of regional public brands and the urgent need for consumption upgrading. Then it discusses the necessity of AR in the packaging design of Ya’an Tibetan tea. Result. The intervention of AR provides a new design direction for its packaging design. Conclusion. AR packaging design can expand the layout space of traditional packaging, enhance the interactive experience, strengthen consumer brand memory, etc., with broad application prospects.
PB - Springer Science and Business Media Deutschland GmbH
SN - 21945357 (ISSN); 9783030627423 (ISBN)
TI - Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097220795&doi=10.1007%2f978-3-030-62743-0_109&partnerID=40&md5=7cf2deb3644a5ca7bff3945bca32b6a0
VL - 1282
ER -