01275nas a2200169   4500000000100000000000100001008004100002100001000043700001600053700001400069700001500083700001300098245015200111490000700263520082100270022001401091                                       d1 aDi Wu1 aCaiyun Shen1 aEnxu Wang1 aYaoyao Hou1 aJun Yang00aImpact of the Perceived Authenticity of Heritage Sites on Subjective Well-Being: A Study of the Mediating Role of Place Attachment and Satisfaction0 v113 aThe aim of this study is to explore how tourists  perceived authenticity influences their subjective well-being (SWB) in the context of heritage tourism via the mediating role of place attachment and satisfaction. Taking the tourists of the Palace Museum as an example, the results indicate that: (a) authenticity has a significant positive impact on place attachment and satisfaction; (b) place attachment can significantly enhance satisfaction, but different dimensions of place attachment have different effects on SWB; (c) place attachment and satisfaction play mediating roles in the relationship between authenticity and SWB. The conclusion of this study highlights the significance of authenticity in heritage tourism, and further discusses how to promote tourists  SWB through the perception of authenticity.  a2071-1050