01354nas a2200133   4500000000100000008004100001100001000042700001400052245011600066300001200182490000700194520100500201020001401206                                       d1 aLi Li1 aRong Zhao00aInfluence of New Media on Traditional National Sports of Intangible Cultural Heritage Spreading in Universities  a936-9390 v643 aWith dramatic development of information technology, the new media emerges at the right moment. The influence of it on traditional national sports culture of intangible cultural heritage spreading in universities of our country cannot be underestimated. In recent years, it has become another important problem of university education in our country about how to strengthen the effectiveness of traditional national sports culture of intangible cultural heritage spreading in the new media environment. Basing on practical working experience and looking up a large number of literatures, the author first set forth the characteristics of new media dissemination; secondly, analyzed the influence of new media on traditional national sports of intangible cultural heritage spreading in universities; finally, put forward effective strategy for traditional national sports of intangible cultural heritage spreading in universities under the new media environment, hoping to provide effective reference.  a2352-5398